4 Promotion Practice Cheats

I entered the HQT group marketing marketing management center has been busy traveling around the country to visit see the market, with many divisions during the Zero to managers, distributors, etc. to discuss various problems of the market. I am now on the promotional activities of the essence of the actual operation of some cases collect and organize data bit written to provide you more information.

Cheats 1: Pulse Promotions Law

Interviews: HQT Marketing Manager, Beijing Branch

Some experts have said that more and more like factories and businesses promote the "weak", eat a token gesture. But other experts have said: or promotion may not even chicken bones. The face of competition can only wait helplessly to escape.

Now, with the "feel consumption" era, consumer buying habits has undergone great changes. Consumers become more "free." Therefore, careful planning is important in various forms of promotion. I think that promotion, we should first clear to whom the communication, identify the recipient, dissemination of any information content, when and where to spread. In the specific planning, there are a few must do:

1, accurate positioning, with a clear theme. In the end is communicated to the sale of consumer brand image or reality.

2, determine the best promotions. In addition to careful advance planning and staffing, but also have a good program to purpose and thrust deep into the hearts of everyone, and fully mobilize the enthusiasm, but also detailed on the promotional staff promotions and details of the training.

3, determine the time, promotion time, sooner rather than later. The best three days earlier than its rivals, so as not to pre-empt opponents. Even the best planning should grasp this opportunity.

4, create a good atmosphere on site. If POP posters to the color, shop music to be just right to stimulate the customer's purchase intention.

5, to develop an appropriate sales targets and incentives.

6, control of marketing costs, "to have the system should", so as to have better results.

7, make assessment summary, accumulating experience for the next promotion.

Finally, there are four points to note: 1, investigations are in place to promote dislocation; 2, sources to be well prepared; 3, activity-free remote site, where customers rare; 4, preferably controlled within a week (weekends date).

Cheats 2: to create a warm

HQT dealer in Changsha, Hunan

In fact, the idea should be a lot of promotion, but for the holidays, the most important thing is to create a festive atmosphere, direct consumers must make warm hearts. Now I during the Spring Festival (New Year's Eve to the fifteenth day) of the operating mode to share with you:

First: Welcome Message from the past "welcome" to "Happy New Year." But do not underestimate such a small adjustment and the blessing of such an old fashioned language, during the Spring Festival, which is very effect. We can clearly feel a phrase, every customer into the stores seem exceptionally happy, and with the same "Happy New Year" to respond to Purchasing Guide, this has suddenly narrowed the distance to each other.

Second: clever "red envelope." During their normal operation, we generally do not discount, but during the holidays if subtly let, will attract customers. Who started the fourth day, we will give a pair of shoes each customer a red envelope, a coupon worth 19 yuan, while a small percentage of concessions, but in our traditional Chinese red envelope is given to others in blessing and financial gas.

In fact, the Chinese New Year this time, we do not care about it, plan a cheap. And I trick is to make an issue of numbers, "19" with "to a long long time," meaning that next year all the best. Facts proved that this is very effective, according to my rough statistics, 30% discount coupon to buy in the secondary next day. In fact, we do not advertise, is expanding through word of mouth of customers affected. Word of mouth is the best ads.

Third: special gift. Promotion that is common practice to send gifts, but the key question is the right time to send the right things, like shoe polish before sending the way at every turn has been nothing new, and, in many customers view, these should all be a necessity, so This required that we carefully pondering.

17 the first month of this year's Valentine's Day in the West, our approach is: a pair of shoes the day of female customers, we will send purse or belt, in the traditional view, these things are "men control the money to live," or "bind beloved man, "meaning; male customer a pair of shoes we'll send him roses, let him give his sweetheart. Customers think that we would like the thoughtful, especially women, said customers did not expect, it is very moving.

Cheats 3: find the ones who enjoy the best points

Interviews: HQT Fujian Company

From my own experiences in the past operations, promotions, including holidays, promotions, designed to deal with seasonal products and brand image promotion, this promotion success mainly in three aspects: First quarter new promotional push; Second Christmas New Year's Day and Spring Festival and other major festival activities; third, and forth to open new store opening or save popular. From a consumer point of view, the promotion of their biggest attraction is that tangible benefits. Therefore, the preparation before the promotion, consumers must demand research, finding good none other programs. Here is what I previously had a successful operation of several ways:

First, according to consumer spending sent various different red envelope, this approach is ingenious discount. November 1, 2003 in Zhangzhou, Fujian, we do "HQT heart * red envelope Love" promotion that has taken this form, the day sales of more than 40,000, while sales to November 5 to 13 million and more, to create Footwear sales in Zhangzhou market miracle.

Second, start the end of the quarter none other projects. None other can have different forms, such as through the dial to have shoes to fight for their customers likely to get none other programs, such as direct use of the promotional section on the label. Of course, the most effective of the program or the introduction of systematic none other - to buy the corresponding number according to the proportion of none other.

Third, the clever bundling. For instance, we operate in Quanzhou, Fujian Province are: activities, we all promotions under paragraph style, do a few portfolio tied series, there are five pairs of combinations, 10 pairs of combinations and so on. Of course, this is mainly for families or groups of sales.

In short, none other is always the consumer interest. However, do let promotion before, we must do the budget, it is very important.

Cheats 4: old customers with promotions tied tight

Interviews: HQT Anhui, a dealer

Whenever the festival into the mall or shopping pedestrian street, greets you are all promotional activities, such as: how much to buy back the number, discount sales, what gifts and so diverse gifts of all businesses have struggled, displaying his brilliant idea to to improve their sales.

Years of operating experience HQT store, steal that discount, rebate is not a permanent holy grail. Promotion aims to increase sales, but its object or customers. Blind pursuit of immediate sales, discounts in the festival would lose old customers discounted pre-purchased. Toyota automobile market in China against the background of wild price reduction, price reduction is not taking into account the hundreds of thousands of old users. February 28, 2005 they announced the Accord is 2 million, the grounds that parts made, but they are very well explained to the old customers, which makes the old users to balance the mind, after all, old customers are the source of their profit ah!

Today's society is often said that word is people-oriented, and we all do business with customer-oriented, I think that promotion should focus on the customer. During this time, I just did a promotion with the theme: "returns the old customers, HQT shoes TM to, HQT old moccasins value of 38 yuan for HQT shoes." Activities after the news spread, some customers put four or five years ago HQT old moccasins brought, I gave them a price discount in exchange for the new shoes on feet away. My heart happy: The first return of these old customers over the years, and second, I retain the old customers of this group. In fact, this shoes is not worth one point for me, but the shoes alone, so that the benefits to the old customers, others have nothing to say. Some old customers say oh! My shoes are still lost, next time I have to keep the shoes. I said Yes, so after that we still do. The promotion was successful, it will eventually find the HQT customers added value.

365 days a year, dozens of small festivals, and holidays have different groups, such as the fine Chinese tradition of filial piety for the elderly, of course, Mother's Day promotion a great time. I bought a set from a flower shop in many carnations, ad design is: buy shoes, get carnations mother, daughter, dedicated to his mother's love. This promotion is indeed successful, the customer not to buy your shoes, carnations, but the customers come to the store, you remind her mother to buy a pair of shoes, and the customer to buy carnations for mothers, we have for her to good and ready.

Chinese festivals are many reasons for promotion with many a word, everything for the customer, as long as the festival do not forget your genuine customers then approved, there must be a number of holiday promotions without digging treasure!







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3 years 68 million PHS users delisting where flow (Figure)

PHS will completely withdraw from the market in 3 years! According to the Ministry of Industry and Information recently released documents, PHS will gradually give up the spectrum, the end of 2011 to clear the frequency of return net work.

In fact, had cast a shadow over the future of PHS. In mid-January, Radio Authority, the Ministry of Industry formally announced the 3G spectrum allocation program had no place PHS, the use of 1880-1920MHz band is allocated to the business of domestic 3G TD-SCDMA (see January 20 in Japan version of report).

After the Spring Festival, the three major telecom operators have received under the Ministry of Industry and documents issued, and PHS delisting period was clearly defined :1900-1920MHz band wireless access system should be completed before the end of 2011 retired net frequency clear in their work used to recover the frequency unconditionally. Also requested the Ministry of Industry and China Telecom and China Unicom to stop its expansion and development of new users, not to expand coverage and develop network programs related to retirement.

Behind the scenes: the product of operators and victims Game

Interestingly, the first 3 years delisting PHS disclosure reports clearly marked "China Mobile disclosed." The details once again, PHS delisting on the surface is to monitor the policy's "death sentence" in fact it is the interests of telecom operators the result of games.

A source told us that the Ministry of Industry and, in fact, absolutely no mention of the PHS, while "1900-1920MHz band wireless access system" really means is that PHS require the Qing-frequency end of 2011 back network is also very clear instructions, but the switch to net measures introduced before the PHS, the Ministry of Industry does not want to rush the decision announced delisting of PHS. "I never expected, China Mobile are the first to reveal and lay bare the matter, upset the regulatory arrangements also makes telecommunications, Unicom by surprise."

However, the "China Mobile to" said is true, is not really dangerous, because the PHS frequency band currently occupied by the TD-SCDMA have always been part of.

In fact, the PHS business operators game itself is a product born, which from the beginning of development, the "unauthorized" was originally occupied by the band TD-SCDMA. But, then China Telecom and China Netcom suffering from sluggish growth, there is no mobile service licenses, in competition with mobile operators in an unfavorable, regulators subsequently acquiesced in the development and PHS frequency band occupied by the facts. However, as China's 3G services launch, 3G spectrum resources, the need for formal distribution, PHS "return" frequency resources also once again put on the agenda.

Since last year, China Mobile has been a continuous control policy in a number of asymmetries, such as allocation of 50 billion to China Unicom's CDMA network Telecom for the acquisition, Tianjin, Shenzhen, experimental one-way portability transfer net. Analysts said China Mobile has finally succeeded in recouping a Board: one can force back PHS, harvest a large end user market; the other hand, reversed the suppressed situation, upset rivals the market steps in contention for 3G users to get active.

Dispute: whether the mandatory three-year net too hasty retreat?

Return band from the point of view, like PHS delisting is rational. But for 68 million users, 3 years, bid farewell to PHS, feel then? With the BP machine delisting different, BP machine is a heavy blow by the mobile phone business continue to decline rapidly, and essentially eliminated naturally by the market, while small Linktone has so far been a large part of the user's favorite, even though three years later, still may have 10 million users.

PHS delisting the news spread like wildfire in the community formed a great sensation, but also caused widespread controversy. Sina held an online survey has attracted 16 million votes, of which 75.8% of people are willing to continue to use the PHS business, showing the PHS deep "mass base." In this context, let PHS as soon as possible from the historical stage, it is not an easy thing.

Recently, a Beijing lawyer Dong Zhengwei sent the information to the Ministry of Industry open application letter, asked the public on the requirements before the end of 2011 PHS delisting of the relevant documents. He said that the PHS still has a large consumer base, mandatory delisting of PHS administrative interference in enterprises suspected of monopoly. "Asked PHS delisting, in fact, intends to foster 3G phone, which is equivalent to forcing some consumers to accept 3G services, will generate a corresponding monopoly." Dong Zhengwei proposed to hold a hearing, for the consumer to decide whether the retired PHS City.

Thus, the Dong Zhengwei accused the monopoly also need to discuss whether to establish, but the attacks by the majority of users for PHS of sadness.

Destination: PHS users three options

Arrow has been in the string, can not send. Just as the same simulated network delisting, the delisting of PHS has been difficult to have much room to maneuver. Today's most urgent task is to wait for Telecom, China Unicom network as soon as possible to switch out an attractive program for 68 million PHS users a smooth transition.

The father of Professor Xu Fuxin PHS in an interview that the notice of Ministry of Industry and 3 years to recover only that the band 1900-1920MHz and not allow users to immediately withdraw PHS network. However, three years, with 68 million PHS users to go from here then?

One is natural wastage. Continue to lower rates by the impact of mobile phones, coupled with policy restrictions can not be roaming, and some inherent technical disadvantages, PHS business in 2006, nearly 100 million began to decline after the peak. Statistics show that over the past two to three years, the average disassemble PHS rate between 18% -30%, the user rate of decline is accelerating. April 2008, fell below 80 million PHS users; the end of 2008, the number of PHS subscribers has fallen below 70 million. If he continues to the end of 2011, the number of PHS users can do the rest?

In fact, starting in 2007, Telecom, Netcom has basically stopped on the new PHS plus investment, has significantly reduced its market promotion measures, and even some areas have stopped new users network. However, Telecom, Unicom does not seem to wait until the PHS business opportunities for the natural demise. The reason is simple, if Telecom, China Unicom does not take active measures as soon as possible for users to switch network, these users are likely to "naturally" to gradually move into the embrace of China.

The second is the initiative to switch networks. Sina survey, users switch to the most popular network of policy, and second to maintain the existing rates of PHS standard unchanged, 54.3% of the user support; Second, a CDMA or GSM mobile phone donated, received 33.1% support rate . At present, the vast majority of PHS users are low-end users, the average ARPU value (the average monthly consumption of the user) only 25 yuan, if the policy of keeping rates unchanged, to take "pre-existing Huafei send phone" and other measures Most of PHS users to switch network or are willing to accept.

The third is when the "nail house." China Mobile closed in 2001 when the analog network, also has not been easy, very small number of users is through the difficult negotiations finally back network. PHS 3 years, news of delisting, some users have said the intense reaction prepared to do "nail house." To adhere to the 2011's "nail house" is definitely a very small number, but Telecom, China Unicom may have had to do hard negotiations and even litigation preparation.

PHS operator position

China Telecom:

China Telecom has been carefully monitoring the implementation of national policy. At present, China Telecom has more than 4000 million PHS users, we will continue to uphold the "customer first, hard service" concept, PHS users in the network of good service, and protect the interests of users. Meanwhile, China Telecom is to speed up network construction, business innovation, will be the first to launch 3G services in an effort to satisfy the people's growing communication and information needs, provide customers with more comprehensive information-rich services.

China Unicom:

PHS takes up some places the frequency of TD-SCDMA, which is a historical problem. China Unicom will follow the state regulations related to the Qing in 2011 to complete the work frequency network back, but during the transition period, China Unicom will continue to provide services for the PHS, PHS at this stage the user will not be affected. Meanwhile, China Unicom will seriously study the PHS users to switch network program, and properly solve the possible difficulties.







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On Haibeiere Carter: 8w / y Master (including benefits)

Lucent Technologies Qingdao: 7.5k / m Shuo

Lucent Beijing: 9.6k / m Shuo

Cisco Shanghai: 9w / y Shuo

鍗庝负
: +800 5000 Master

Ericsson Beijing: 6500 pre-tax

Siemens AD: 3200

CLP Master Cellon 5050 +800 +150

Datang Mobile 5500 +900 (car meeting room up food subsidies)

Tang Hing Tang 3650 / m Master

Master of Tai Tang Xinwei R & D 5500 +900

Ruisikangda trial 5k, regularized 6k, subsidies of several hundred, MA

Master Restoration 5750

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Adelia 6k (avivi)

娓咕 4500锛?00 纭曞＋

[Operator]

Beijing Unicom: Master of 4000 +2000 / M

Taiyuan, China Unicom: internship 3000 / M undergraduate

Shanghai Unicom: to positive after the 10W / Y (Jiafu Li)

Hebei Unicom:

3-6 months probation probationary period of 1 year probation during the probationary period, probation small 850, and then to positive posts and get bonus probationary period of 0.5, the lowest level clerk is generally 1 to 4 post set up only into a post, a post post 9504 wage 1950 wage, bonuses accounted for 50% of salary, made 13 months, year-end holidays, the rest is grant money for issuing a

Dongguan Telecom: books internship 4W / Y, to positive 7 ~ 8W / Y (including basic salary and bonus)

Guangzhou Telecom: Not specifically, but said the average 9W. Payroll / number. Tax

Shenzhen Telecom: the first year of 6W. Regularized after the 9W. Tax

涓婃捣缃戦?:杞鍚?2W/Y 锛堝姞绂忓埄锛?br />
Taiyuan Netcom :1500-1600

閲嶅簡绉诲姩:(CrewZ)

Books internship for 6 months, 1k2 / M

Turned positive after 7 posts, 2k + / M (usually hand all together, and not year-end)

[Software]

寰蒋:SDE14w/y SDET 12.5w/y

Tencent: 10w / y Master 7w / y this

Baidu: R & D 13w / y Master business class is very low

Google: 16k / m Shuo

Shanda: 4000 undergraduate, master 5500.3 month internship. Practice of treatment for the full 80%

TOM缃?鏈4500绋庡墠

姹夌暐:鏈?3.2-3.5k绋庡墠+缁╂晥濂栭噾

Infosys:

6 months probation period, training 10/18 weeks (short / long-term, depending on whether the computer, software professionals may be), during 2.5k / m (undergraduate) computers, software for 3k, regularized separately.鍙?3涓湀钖按锛屽叾涓13涓湀涓哄叏骞存渶楂樼殑涓?宸ヨ祫銆?br />
[PC]

BenQ: about 2500

ASUS: about 3000

VIA:7000/m 鎻愪緵瀹胯垗 纭曞＋ 4000/m 鏈湰 鎻愪緵瀹胯垗 浼欓琛ュ姪250

[Group]

Sony Tokyo 25w / y

intel:鐮斿彂 鐮?8k*16 锛堢◣鍓嶅熀鏈伐璧勶級

IBM CDL: research 7.5k * 14 (pre-tax minimum wage)

IBM Sales: research 5.8k * 14 (pre-tax minimum wage)

Lenovo: 4000 pre-tax.

Lenovo Research Institute: 5300 Master

Founder Electronics 5k Master, but only 70% fat, and the remaining 30% bonus

HP: SALES, 5300 pre-tax

[閲戣瀺]

All four: the 5k * 13 master 5.3k * 13 (pre-tax minimum wage)

Morgan Stanley: We 25w / y (pre-tax minimum wage)

BOSH鍩洪噾娣卞湷:11K/M绋庡墠

China Merchants Bank in Shenzhen head office trainee 100 / Y after-tax

Four banks head office: the second year to positive after the 10W / Y

HSBC: 7800 pre-tax

[Consumer]

NESTLE: 4200 pre-tax

P & G: 6200 undergraduate, graduate 7200, Ph.D. 9000

MARS: 9150 pre-tax

LOREAL: 4000 + pre-tax

[Other]

SHELL:7800绋庡墠

EMERSON: 7000 pre-tax R & D sales, the basic wage 4K + 2K bonus about a variety of benefits, pre-tax

Maersk: the basic wage 5.5K / M, pre-tax

3 School 33 in the first year 5W, 7W second year

Master of Aviation Data Communication 4500 (End of the World Community)






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The first third-party payments for business licenses will be issued in June

With the upcoming June issued a "settlement payment of management measures," the first batch of 10 to obtain the operating license of the third party payment vendors surface

Alipay, Tencent TenPay, paid links, quick, easy treasure UMPAY ... ... This is a series of names for the keen online shopping, consumer who is not strange. E-commerce in virtual control of these third-party vendors to pay the "economic lifeline."

The so-called "third party payment" refers to electronic commerce between companies and banks pay to build a neutral platform for online shopping channels and providing funds transfer services to manufacturers. With the growth of online shopping population, a third-party payment has become an increasingly crowded industry, domestic manufacturers have been more than 50 third-party payment.

According to incomplete statistics, nearly 3 years, third-party payment in China is growing 30% a year. In 2006, after dozens of companies "handle" the scale of funds has more than 300 billion yuan, and the history of Shanxi Ticket Number "Huitong world" vision, the somewhat bore a striking resemblance.

However, from the second half of 2006 to the present, third-party payment companies are closely watching the Bank of China issued the license information. License for these companies is tantamount to death verdict, unlicensed vendors will be forced out.

"Financial Times" exclusively learned that the license go hand in hand with regulatory laws and regulations "liquidation payment management approach" ("the" approach "") will be formally introduced in June, the central bank has already delineated the issue of licenses to 10 manufacturers, both of which have a long-established larger enterprises, but also just approved the new company is still in preparation.

There is no doubt that the central bank after the introduction of licensing system, vendors will survive this huge divide the market of electronic payment. Experts believe that the central bank will directly result in the issuance of a license third-party payment market in China the formation of competition, and produced a strong vibration of the market.

Regulation and supervision

In October 2005, the central bank first announced the "payment and settlement organization and management approach (draft)", after two years, "approach" the content was modified several times.

"After the draft was revised several times the overall outlook has not changed, modified mainly in some of the details, such as the barriers to entry and business scope, the biggest change is the threshold and the ratio of foreign capital restrictions." An invited comments will be involved in the company to the "Financial Times" said, "capital threshold is divided into national, regional and local third gear, respectively, corresponding to the minimum limit is 1 billion, 50 million yuan and 1,000 yuan, the proportion of foreign equity participation shall not exceed 50%. "

Chinese Academy of Social Sciences Institute of Financial Markets Financial Research Office Cao Honghui, the central bank's move intended to reduce foreign investment impact on the domestic financial services.

In fact, more than 50 third-party payment of domestic enterprises, 90% are foreign background. And 50% of the foreign investment limit will directly affect the fate of the license, and the scale of foreign investment, some enterprises may be forced to withdraw from the market due to funding strand breaks predicament.

In addition, given the current trading platform for all third-party network exists over the scope of business, or beyond the current scope of legal and operational framework of the licensing issue of illegal operation, "measures" on the scope of third-party payments business are also strict restrictions.

For example, the largest third-party payment platform - Taobao's payment Po, its name, business scope, trading rules and financial institutions have avoided the concept of banking services, but the transactions of view, at least it provides functionality including the generation of receivables, loans, refunds, queries, security, etc., a financial services function.

Therefore, the central bank in the "measures" against third-party payments business, systems, and annual reporting mechanisms are detailed and strict requirements for major issues must be resumed within 4 hours, 24 hours up communications, and calling for corporations to issue the central bank recognized third-party data, technology security certification and regular audit, failed business license will be canceled.

Competing license

"At present the central bank has delineated the 10 manufacturers to issue licenses." Central bank official to the "Financial Times" confirmed the first number of the license. "These 10 vendors both to be expected, there are unexpected." But on the specific company name, the official has declined.

However, breakdown of domestic third-party payments vendors, operating from their current status quo is not difficult to find some clues: pay is the C2C (online trading platform, can choose to bid on goods) field boss; linkage advantage SmartPay impressive in the field of mobile payments; Tencent General Finance to pay a dominant role in the micro-payment; PayPal will be more advanced in the international payments. This pattern is not a license to the upcoming release more suspense.

As for the "unexpected" business, "Financial Times", after multiple interviews that the central bank, or will it just be granted a license to set up third party payment companies, "the preparation of this company is currently opened process, the company's executives work with perennial experience in the commercial banks, the central bank may rely on the future of electronic banking platform, which implements the integration of micro-payment system. "

Reshuffle soon

Can be expected, once the central bank issued the license, the "survival" of the vendor will split the huge market of electronic payment. This will directly lead to the electronic payment industry, a new round of reshuffling, and produced a strong vibration of the market. Well, most of the unlicensed vendors will go from here?

"Did not get the license does not mean that the existence of a breach on the Enterprise," "Financial Times" call the central bank payment and settlement Secretary, an official explained, "the central bank after another will be the second and third batch of licenses issued . The company has not obtain a license, compared to the survival of certain great pressure to bear. "

It is understood that the uncertainty of license issuance have been paid to third-party vendors into a collective state of anxious. "This time, we are running the license for the electronic payment, the amount from the increased registered capital to submit application materials. If places have been identified only 10, I estimate their own with no chance." A person responsible for third party payment companies in several days before the bank electronic payment forum position.

Currently, the electronic payment industry has entered a period of adjustment, acquisition and merger is inevitable result. "On the one hand is the merger between the third-party payments vendors, strong mergers and acquisitions resulting in weak corporate giants, for different target groups of e-business merger between; the other hand, mergers and acquisitions may also have the traditional lead e-business participation. "the official said.

Payment and Settlement Division of the Central Bank officials said the company did not obtain a license need not pessimistic, you can switch to customer data analysis, resource survey and other related consulting services.

According to relevant policies and regulations, foreign banks in July 1, 2007 will enter the card business of Bank of China, which will cover the development of domestic third party to provide new channels of cooperation.






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CoreSoft PSP Movie/Video Converter

CoreSoft PSP Movie/Video Converter is the easiest-to-use video converter software for Apple PSP Movie and PSP Video. It can convert almost all video format, e.g. DivX, XviD, MOV, RM, rmvb, MPEG, VOB, DVD, WMV, AVI to PSP Movie / PSP Video format. It is also a powerful PSP movie/video converter with fast conversion speed. And the output iPos movie/video supports PSP screen, you can enjoy your favorite movie on your PSP as a MPEG-4 Player. Now you can get this PSP video converter at a very competitive price!